In the News, Front Page of Business Section

We made the front page of the Longview News Journal Business Section of the Sunday Paper. Check the link below for full story.

http://www.news-journal.com/news/business/article_75490a9d-9152-5c3c-a1f5-7eeab79eef5b.html
New in Business: Entrepreneur says design service offers flexibility, quality
Allison Rhodes Lott said her new business venture combines the latest design and printing technologies with online convenience to make printing and design have visual impact along with the ability to meet deadlines.

Lott grew up in Longview and graduated from The Trinity School of Texas in 1992 before heading off to Auburn University in Auburn, Ala. She received a bachelor's of liberal arts, a post-bachelor's degree in environmental design and a master's degree in industrial design with a focus on graphic design.

"I recently moved back to raise my family and started a freelance graphic design company called Graphics Plus," she said. Lott also joined an online print company called www.rxprint.com.

"One of the best features of the website is its versatility and a long list of quality printed products," Lott said. Products include color printing in a variety of formats — large-format printing, full-color digital roll labels and a growing list of four-color printed materials,

Those products include business cards and green printing ? at no additional cost, she said.

"Along with the cutting-edge website, rxprint.com will soon be offering a design online system that will allow people to customize their own jobs while ordering," Lott said. "The system features many new technologies and thousands of templates catered to 150 industries."

Each of these templates is professionally crafted by professional designers.

"Initially we are only offering design online for business cards," she said. "Soon, we will expand the system to include postcards, letterheads and envelopes."

Lott said within the firm's design online program will be offering two choices — standard and advanced.

"The standard option for design online will feature templates with specific instructions on where to insert your company information into our base template," she said. "Our advanced option gives more specific tools to allow you to customize the template design even further, from placement to adding your own graphics as well as editable texts."

Locally, Lott said she is primarily focusing on business cards because that is a major tool any business should have.

"I see a lot of single sided, flimsy cards, and I want to use my design skills to help people improve their business image, whether it's for an individual or a large corporation," she said. "I can recreate existing cards or do a custom design at an affordable price."